In a groundbreaking new partnership announcement released today, the innovation lab at the The Boston Beer Company (who brews the famous Sam Adams beer) has revealed the results of their joint venture with the Boston Athletics Association to develop a single beverage that can be used during a race to hydrate, as well as after the race to celebrate. The new Harriest Indian Pale Ale (IPA), is said to be fortified with electrolytes such as sodium, magnesium, and potassium, as well as fish oil rich in Omega-3’s. The name is derived from the Hash House Harriers , a club of “drinkers with a running problem” whose local Boston chapter provided daily test subjects over the last 12 months for the new concoction.
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New Electrolyte-filled Beer to Be Provided Free at Boston Marathon